Start with the amount of site you actually need
A small business does not always need a large custom build. Some businesses need a focused page that explains the basics and gives people a way to call or email. Others need multiple service pages, photos, proof, and a more complete contact form.
The price should move when the work moves. More pages, more original copy, more proof organization, and custom tools all add scope. A simple launch page should not be priced like a portal.
Synapse Guild's public package ladder
Basic Page starts at $500 setup. It can be a clean handoff, or managed with optional $49/mo care when Synapse is responsible for hosting, monitoring, support, or contact-path checks.
Starter Site is $1,200 setup + $59/mo care and is the most common fit. It is meant for a proper small-business website, usually 4–6 pages or equivalent sections, with home, services, about, contact, and one useful proof, gallery, FAQ, or service-detail route.
Expanded Website is $2,500 setup + $99/mo care. It fits businesses that need deeper service pages, location coverage, proof, quote flow, and FAQ, research, or article surfaces when scoped.
Custom / Portal / Advanced work is quoted after scope review. It can move into $4,000+ territory when logins, dashboards, saved requests, visualizers, integrations, or other software-like features are actually needed.
Monthly care is support, not mystery rent
The monthly care line covers maintenance, support access, minor content updates within a defined limit, recovery posture where applicable, and basic monitoring.
Care does not mean unlimited redesign work. It also does not mean ongoing SEO, ad management, or custom automation unless that is separately scoped.
What changes the price
The biggest price changes usually come from pages, proof, copy depth, integrations, and custom logic. A gallery page is one thing. A client portal with accounts, saved requests, and private data is a different type of project.
The clean way to price this is to choose the smallest honest package first, then quote custom work only when it actually helps the business.
- More service pages
- More project or gallery proof
- A fuller quote/contact form
- Booking provider setup
- Search Console and indexing setup
- Portals, dashboards, visualizers, and custom workflows