Check the homepage first
A useful homepage should make it obvious what the business does, where it works, who it helps, and what someone should do next.
If visitors need to hunt for services, contact details, location, or proof, the rebuild has to fix structure before it worries about polish.
Review the pieces that affect real buyers
The best upgrade plan looks at the parts a customer actually uses: service pages, mobile layout, contact flow, gallery or work proof, local details, and the link between the website and any booking platform.
It also checks ownership and access. Domains, hosting, email, booking accounts, Search Console, and Google Business Profile access should not be a mystery when launch day arrives.
- Homepage clarity
- Services page clarity
- Mobile call/email/booking flow
- Gallery or project proof
- Title and meta setup
- Sitemap, Search Console, and indexing basics
- Google Business Profile alignment notes
- Domain, hosting, and account access
- Monthly care/support expectations
Decide whether to improve, rebuild, or leave it alone
Some sites need a few fixes. Some need a cleaner Starter Site. Some need an Expanded Website because the business has grown beyond a small page map.
The Website Upgrade Opportunity Plan exists so Peter can tell you which path makes sense before you commit to the wrong build.