Website audits

Find what is leaking before you rebuild the website.

A website audit should not be theater. Synapse starts with the public page, buyer path, service clarity, proof, mobile behavior, metadata, and contact flow so the next step is smaller and more useful.

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buyer-path diagnosis
mobile contact checks
service clarity
proof and trust
crawlability basics

What gets checked

The audit looks at what a real customer has to understand.

The first question is not whether the site looks modern. It is whether a customer can understand the offer, trust the business, and take the next step without guessing.

first-screen clarity and local/service fit
call, form, booking, and quote-request path
proof, photos, reviews, credentials, and trust signals
mobile layout, tap targets, and content order
title, description, canonical, sitemap, and crawlable text basics

What comes next

A rebuild is only one possible answer.

Sometimes the useful next move is a focused fix, a new landing page, a service-page rebuild, or a full website package. The audit route exists to separate those decisions.

small repair when the current site is mostly healthy
redesign when the structure is working against the business
new website when the current footprint is too thin
landing page when paid traffic needs a focused destination

Plain answers

Before you ask about website audits.

Is the Free First Read a full professional audit?

No. It is a short first read that points the business toward the smallest useful path. Deeper audit and upgrade-plan work is scoped separately when it is needed.

Can I ask for an audit without a current website?

Yes. A Google Business Profile, Facebook page, booking link, Square page, or business basics are enough to start the conversation.

First read

Send what you have and get the practical next move.

A current website is optional. Send the site, Google profile, social page, booking link, or business basics and Peter will point the work toward the smallest useful path.

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