Redesign decisions
Not every old page should be deleted.
A redesign can create damage if it ignores existing pages, indexed URLs, proof, photos, or customer behavior. Synapse treats the current site as evidence before changing the structure.
- identify what currently works and what is leaking
- preserve useful photos, proof, business facts, and route value
- replace confusing page order and weak calls to action
- keep redirects, metadata, and sitemap changes deliberate